why goldcash pays you more than local jewelers

When individuals opt to sell gold jewellery, the initial place they consider selling it is to the local jeweller. It\'s familiar, convenient, and secure. But this fact, which most individuals are unaware of, is that you\'re most likely losing money when you sell gold to your local jeweller. At GoldCash, we have created an open, tech-based method that makes you receive the maximum price for gold. In this blog, we\'ll dissect how we do it — and why local shops just can\'t.

Let\'s begin with the way most local jewellers work. When you step in to sell your gold, they typically weigh it on a simple weighing scale, estimate the purity by only visual inspection or acid test, and then price it. But here\'s the catch — the majority of local buyers charge 10–20% less for \"melting losses,\" \"handling charges,\" or reasons that they don\'t reveal. They also settle with you according to their own rate, which is usually lower than the live gold market price.

Now, contrast this with GoldCash. We utilize XRF purity testers — the same equipment used by BIS — to provide you with a 100% precise reading of your gold\'s purity, without scratching or spoiling your jewellery. Our electronic weighing balance is certified, and each step is performed in front of you. No gimmickry, no estimates.

After your gold is assayed, we pay you according to the current gold market rate — not a locked shop rate. Our rates refresh every few minutes to keep pace with global gold prices and rupee-dollar movements. That means when gold\'s price increases, you get the benefit immediately. And the icing on the cake? Zero hidden fees. No melting deductions, no service charges, no deductions. What you see is what you get — complete value for every milligram of your gold.

But our process doesn’t end there. At GoldCash, we believe in complete transparency and customer trust. That’s why we show you the full breakdown of weight, purity, and rate before you make any decision. If you\'re not satisfied, you can simply walk away — no pressure, no obligation. Most customers, however, are surprised at how much more they’re getting with us compared to their local shop.

One of the main reasons we are able to pay more is that we operate on volume, not margins. Local jewellers will typically resell gold or melt gold in small quantities. We melt gold in bulk, with direct tie-up to refineries, which enables us to cut costs and give you the maximum back.

Whether you are looking to sell one chain or all your jewellery collection, our aim at GoldCash is to ensure that you leave feeling satisfied, esteemed, and paid in full. With thousands of satisfied customers and offices in India, we have made gold selling secure, easy, and rewarding.

So the next time you consider selling gold, avoid the jeweller. Visit GoldCash — where your gold is handled like gold, and you receive what you rightly deserve